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October 22, 2020
“The Social Dilemma”: What This Netflix Documentary Means for Marketing Agencies
One thing many of us have become accustomed to in “The Q”...
October 8, 2020
The Reels Deal: What you Need to Know About Instagram Reels
It’s a bird, it’s a plane – it’s TikTok – but not....
September 8, 2020
Nano-Influencers: Who, What, Why, When, and How to Engage Them
Unless you’ve been living under a rock, you’ve already heard of influencer...
September 1, 2020
Why Social Media is Critical in Your Bank Marketing Plans
A number of years ago I was a guest speaker at a...
July 15, 2020
Finding the Right Food or Beverage Influencer
As influencer marketing continues to grow in popularity, more and more food...
June 23, 2020
6 Things to Know About Dark Social
Dark Social, also referred to as Direct Social, is not as menacing...
April 21, 2020
Why 2020 Could Change Influencer Marketing Forever
We walked into 2020 with abundant excitement for what this new decade...
February 10, 2020
Do you have a Confirmed Facebook Page Owner?
Remember back in Q4 2019 when Facebook announced some changes to page...
December 10, 2019
How Public Relations Differs from Social Media Marketing
In a world of fluid and constant information sharing, the line between...
November 11, 2019
5 Tips to Up Your Instagram Stories Ad Game
For a while, Instagram Story Ads were fairly subtle. There weren’t a...
