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Nowadays, it can be a difficult task for standalone businesses to keep up with all things marketing without a dedicated team or some outside help. With technology and social media constantly changing while you’re working on achieving current marketing objectives, it can be an uphill battle to:
- stay up to date on trends that will keep your business relevant,
- get the exposure you need to be successful,
- build brand awareness in unique ways,
- differentiate your business from competitors,
- and generate valuable leads that turn into sales.
Good thing you chose to work with a multiplatform branding agency that works across multiple channels to create, execute, and measure any and all marketing efforts—one that can handle all of that for you and your business, while still giving you the direct benefits of an in-house team! However, there’s more to a client + agency partnership than just the agency’s ability to guide and manage your marketing needs from start to finish.
What exactly should you expect from this partnership, and what aspects of the relationship should you be dialing into to help ensure that this partnership will benefit your business?
Let’s dive into it!
How Would a Multiplatform Agency Partnership Benefit My Business?
Great question–the answer is a little bit different for every business, but there are a couple of things that seem to come up time and time again.
Why do I need a multi-platform branding agency? What can they do for my business that I can’t do on my own?
Great question–we’re so glad you asked. Of course, the answer is a little bit different for every business, but there are a couple of things that seem to come up again and again with the clients we work with.
1. Multi-platform means multiple capabilities. A multiplatform branding agency can coordinate all of your marketing needs under one roof. You’ll get a unified strategy and a fully integrated team. Not ready to dive into a full marketing plan? No problem. You can also cherry-pick from the large range of services offered and utilize the ones you need the most. This is an especially useful benefit for small to midsize businesses that want to start small, with the ability to grow the scope and size of their work without switching agencies.
Curious what multiplatform branding agencies do? Here are a few of the services we offer in house:
- Brand strategy and integrated marketing
- Digital advertising
- PR and social media (strategy and execution)
- Print and broadcast advertising
- Website development and design
- Package design
- Market research
- Inbound marketing
- Content development
- Copywriting
- Behavior change marketing
- Media planning
- And more
2. Access to a broad skill set. In addition to an integrated team, a multiplatform branding agency also gives your business access to a range of experts in a wide variety of specialty fields. The level of experience and expertise a multiplatform agency can provide are often beyond what your in-house marketing specialist and/or team is capable of, especially when it comes to super specialized disciplines. Multiplatform agencies also prioritize their employees’ professional education, allowing them to continuously learn and grow so they are up to date on the latest advancements in their field.
3. Cost effeciency. Partnering with a multiplatform agency is often significantly less expensive than paying to bring on a full-time, in-house marketing team. For the price of one or two full-time salaries, you have access to a diverse team of professionals with a wide range of specialty skills. Already have a marketing professional on staff? Great! A good multiplatform branding agency will appreciate having an in-house contact to help coordinate marketing efforts. In fact, it’s a priority for our team to work with clients in a collaborative partnership vs. a vendor relationship. Nobody will ever know your business as well as you do, which is why we want to work together, not just in tandem.
4. Stability and scalability. Working with a multiplatform branding agency gives you access to professionals when and where you need them so you can scale your marketing up or down as your business evolves. Working with an agency can also help you avoid expensive employee turnover and provide stability and consistency in your marketing efforts.
5. Access to advanced and pricey marketing tools. In today’s world, you could end up paying for tons of different helpful, yet pricey, marketing tools—think everything from e-newsletter automation to analytics tools. By partnering with a multiplatform branding agency, you’ll be able to take advantage of things like reporting tools, PR databases, social media scheduling, and much more to help with your marketing needs. Having access to these vital resources will save you time and money and help take your marketing efforts to the next level.
6. Creativity is their job! Being creative is all fun and games until you’re down to the wire with no new ideas on the table. Avoid this exhausting process by sharing your vision with your partner agency and letting them help with the heavy creative lifting. It’s literally an agency’s job to create original ideas that are reflective of your brand and existing efforts, and we are firm believers that it never hurts to add an outside perspective. Plus, the agency will want to collaborate with you so that your creativity is brought into the plan too. Agency’s work with you, not against you, to achieve the goals you want to meet. And most importantly, they hold themselves accountable for performance and that helps build trust between you and the agency, proving that there is a mutual investment in your success.
7. Last but not least: Integration & Collaboration. You are, of course, the brand expert here, and it’s the agency’s job to capture that brand understanding and expertise through your lens. A seamless integration process will allow for that, ensuring that everyone is on the same page for goals and objectives as both teams begin the journey of working together. A collaborative approach can also help to foster a sense of trust and transparency between the two teams, which is crucial for building long-term relationships. A collaborative effort also allows for a more holistic view of the project, which can lead to better decision-making, problem-solving, and ultimately, more effective marketing strategies. When both the agency and the client are open to collaboration and communication, they can leverage each other’s strengths and expertise to achieve optimal results. Collaboration is key to creating a successful marketing campaign that delivers the desired results you’re seeking for your brand, while also providing a positive and hopefully fun experience for all parties along the way to bettering your brand and its goals.
Learn more about the Ethos approach and the work we’ve done for our clients. Want to have a conversation about your brand’s core truth? Contact us!
About Ethos
Ethos is a multiplatform branding agency that develops and executes integrated marketing campaigns across multiple channels for companies throughout the Northeast and beyond. At Ethos, we believe that the most effective way to set a company’s marketing course is by finding its core truth—its ethos. We know that once we discover and communicate that core truth, we can truly make a difference to each client’s unique marketing and business objectives. With Ethos, you get more than a Maine branding agency. You get a long-term partner whose goals are your goals.
