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May 7, 2019
5 Tips for Using Email to Keep Customers Coming Back
You’ve probably heard the saying – it’s cheaper to retain existing customers…
April 22, 2019
Three Ways to Do Consumer Research Without Breaking the Budget
Whether you’re creating a new product, a new brand, or simply launching…
April 10, 2019
The Rise of Instagram Stories – and What it Means for Marketers
Somewhere in between the scripted, polished, and carefully edited content of the…
March 25, 2019
How to Write a Brand Positioning Statement
Whether you’re creating a new brand or updating an existing one, the…
March 11, 2019
How to Create a Social Media Strategy
Social media: everyone is doing it, but few businesses actually know why…
February 22, 2019
5 Reasons Why Your Brand Should Be Creating Facebook LIVE Video Content
Facebook LIVE video is hard to ignore. This interactive, broadcast-style video format,…
February 11, 2019
How to Measure Your Social Media Marketing
Social media marketing had a rocky start in the business world, mostly…
January 28, 2019
How to Find the Right Influencers for Your Marketing Campaign
Let’s say you’re remodeling your bathroom and you need a contractor. You’ve…
January 7, 2019
More than a Logo: How to Differentiate Your Specialty Food Brand
Ask yourself – what is a brand? Some might immediately point to…
December 11, 2018
Co-Branded Partnerships: 5 Tips for Making the Most of your Investment
Looking to build some buzz around your brand? Co-branding is a mutually…